Explore how Reltroner is building a modular ERP system with unified authentication—designed to help scaling startups and agencies run enterprise-grade operations without DevOps overhead. From product vision to pricing, this pitch deck outlines our mission to simplify infrastructure for modern businesses.

🚀 Reltroner Startup Pitch Deck

🎯 Elevator Pitch

One-Liner Pitch

Perfect for quick introductions or elevator moments, this pitch captures the essence of Reltroner:

""A modular ERP system that gives growing companies enterprise-grade operations without the need for a DevOps team."

This pitch works because it clearly communicates both the product (modular ERP) and its key benefit (enterprise-grade ops without DevOps), while targeting a clear pain point for growing companies.

30-Second Pitch

Use this pitch for networking events or initial client conversations:

"Growing companies struggle with a chaos of login systems, manual HR processes, and makeshift solutions built on spreadsheets. Our modular ERP platform provides enterprise-grade operations tools with unified login, automated workflows, and complete audit trails - all without requiring a DevOps team. With flexible pricing starting at $299 per module and optional hosted solutions, we're making enterprise-level operations accessible to companies with 5-100+ employees who can't afford traditional enterprise solutions like SAP."

This pitch effectively establishes the problem, solution, and pricing structure while highlighting the key differentiator of not requiring technical expertise.

60-Second Pitch

For detailed discussions with potential clients or partners:

"Today's growing companies face a critical challenge: they need enterprise-grade operations tools, but can't afford the six-figure costs of SAP or the technical overhead of building custom solutions. Our modular ERP system solves this with a unified platform that handles everything from HR to finance, complete with single sign-on and full audit trails. Built on proven technology like Laravel and Keycloak, we offer both self-hosted solutions starting at $299 per module and managed hosting from $30 monthly. We're already seeing strong traction among digital agencies and tech startups, with most customers subscribing beyond 12 months to save $15K-30K annually in operational costs. As more companies transition from spreadsheets to digital operations, we're positioned to become the go-to solution for businesses seeking enterprise-grade tools without the enterprise-grade complexity."

This version includes technical details, pricing structure, and market validation while maintaining focus on the core value proposition.

Name Ideas

This playbook is up to date with your idea board. However, you can always regenerate it if you don't like the results.

High-Level Naming Strategy

A modular ERP system is on the cutting edge, offering scalable solutions that solve critical operational challenges for startups and small to mid-sized enterprises. Naming your product requires capturing this technical sophistication while remaining accessible and attractive to your target audiences—growing teams and tech-savvy founders.

Name Options and Rationale

1. LayerForge

Why It Works: LayerForge speaks to the modular structure of your ERP system, with "Layer" suggesting flexibility and depth, while "Forge" implies creation and development. This name conveys the empowerment your system provides to users in shaping their custom solutions without the need for extensive DevOps teams.

2. ModulusFlow

Why It Works: This name blends "Modulus," hinting at the modular nature of your platform, with "Flow," which suggests seamless and smooth operations. It promotes an image of uninterrupted productivity, highlighting how users can manage diverse operational needs dynamically.

3. OpsNest

Why It Works: Simple and direct, OpsNest combines "Operations" with "Nest," implying a secure home for managing and optimizing business workflows. It conveys comfort and organization for businesses transitioning away from piecemeal or spreadsheet-based solutions.

4. SynthRamp

Why It Works: SynthRamp is an inventive name that nods to both "Synthesis," mirroring the unified nature of your solution, and "Ramp," suggesting a launchpad or stepping stone for scaling businesses. The name suggests an efficient path to enhanced productivity through smart integration.

5. Ascendlytics

Why It Works: Ascendlytics touches on ascension—rising above operational chaos—and "lytics," suggesting analytics, a critical component of ERP systems. This name highlights the strategic insights that your system offers, demonstrating the potential for businesses to elevate their operations.

Cognitive Science and Linguistic Considerations

Memorability and Sound Symbolism: Each name utilizes strong phonetic structures for simplicity and recall. For example, LayerForge employs sharp consonants that are easy to remember, while ModulusFlow's rhythmic quality aids memorability.

Emotional Resonance and Cognitive Fluency: Names like OpsNest and SynthRamp evoke a sense of control and progression, appealing to the emotional desire of tech-savvy founders to streamline operations without sacrificing analytical depth. Simple yet evocative names create a mental image and emotional connection that solidify brand recall.

Differentiation and Market Positioning

Competitive Distinctiveness: Naming your modular ERP system requires differentiation from enterprise giants like SAP or Okta. Each name here is unique and leverages themes of technology and creativity—like ascension and synthesis—to set your platform apart as accessible and innovative.

Adaptability/Future-Proofing: The proposed names are chosen with growth and expansion in mind. Whether incorporating new modules or engaging various customer bases, names like Ascendlytics and SynthRamp give room to evolve and maintain relevance in a fast-paced tech environment.

These strategic naming options carry forward your product’s comprehensive features and vision in a manner that is both recognizable and compelling to your audience, giving you a competitive edge in the ERP and SSO markets. Consider these thoughtfully curated names that encapsulate the promise your platform offers to modern businesses.

🚀 Landing Page Outline

This playbook is up to date with your idea board. You can always regenerate it if needed.

🎯 Strategic Overview

Your landing page needs to accomplish something challenging: convincing technical decision-makers to trust a sophisticated ERP solution from a solo founder.

Research shows that enterprise software buyers look for specific trust signals and capability demonstrations before considering new vendors.

✅ Core Strategy Elements:

Establish immediate technical credibility
Showcase modular flexibility
Demonstrate enterprise-grade capabilities
Present clear pricing and deployment options
Drive trial signup or consultation booking

🧠 Technical Credibility Section

Enterprise-Grade ERP, Without Enterprise Complexity

A modular, self-hosted operations platform built on Laravel & Keycloak.
Complete with SSO, audit logging, and unlimited customization rights.

Place this hero statement against a dark, minimalist background featuring subtle code or architecture diagrams.

🔒 Key Technical Proof Points (Horizontal layout):

Battle-Tested Stack
Laravel + Keycloak + SQL
Production-ready and audit-friendly
Full Source Access
Self-hosted or managed
Your data, your control
Modular Architecture
Pay for what you need
Scale when you grow

🧱 System Architecture Showcase

Technical buyers need to visualize how the system works before making decisions.

🧩 Core Platform (Center)

Unified Authentication Layer
Keycloak-powered SSO with RBAC, SAML, and OAuth2 support

🔧 Modular Components (Branching Out)

HR Module
Employee management, onboarding workflows, document storage
Finance Module
Invoicing, expense tracking, payroll management
Operations Module
Project tracking, resource allocation, reporting

Use a clean, whitespace-rich diagram for clarity.

⚙️ Deployment Options

🔹 Self-Hosted – Full Control Package

Complete source code access
Self-hosted on your infrastructure
Unlimited users and customization
💵 One-time fee: $299/module

🔹 Managed Cloud – Zero-Ops Solution

Managed hosting and maintenance
99.9% uptime guarantee
Automatic updates and backups
💰 From $30/month per module

🔹 White-Label – Agency Solution

Custom branding and integration
Client management dashboard
Technical implementation support
💼 Starting at $499/project

🔐 Technical Validation Block

Built for Real-World Scale

N+1 query elimination
Sub-100ms response times
Full audit logging
GDPR compliance ready
SOC 2 compatible architecture

Present in monospaced font over dark background (code editor theme).

🎯 Call-to-Action Strategy

Enterprise buyers need more than a basic "Sign Up" button.

🔵 Primary CTA – Technical Evaluation

Start Free Trial
14 days, full access, no credit card
→ Includes source code review

⚪ Secondary CTA – Business Discussion

Schedule Technical Demo
30-minute architecture deep-dive

Place both side-by-side, with trial CTA highlighted.

🔐 Trust Signals Section

🛡️ Security & Compliance

End-to-end encryption
Role-based access control
Complete audit trails
Data export capabilities

🤝 Technical Support

Direct developer access
Implementation assistance
Custom integration help
Documentation access

Use monospaced font with a subtle grid background.

🎨 Visual Design Implementation

🎨 Color Scheme:

Primary: Deep Navy #1A2B3C
Secondary: Electric Blue #0066FF
Accent: Bright Green #00FF66
Background: Rich Black #0A0A0A

🖋 Typography:

Headers: JetBrains Mono Bold
Body: Inter Regular
Code Samples: Fira Code

This design communicates technical capability + modern clarity.

📱 Mobile Optimization

While primarily desktop-targeted, your mobile view should include:

📏 Minimum 14px font for code samples
📦 Stack deployment options vertically
⬇️ Expandable sections for technical specs
📌 Keep CTAs visible without scrolling
🖼 Ensure architecture diagrams scale clearly

Balance mobile usability without compromising detail.

🧠 How I Built a $489K-Scored Startup Idea in Indie Hackers

by Rei Reltroner — Founder of Reltroner Studio
Last updated: June 14, 2025

🔷 Overview

In this post, I’ll break down how I structured and submitted a startup idea that recently hit $489,615 in score on Indie Hackers’ Idea Board — officially ranking #17 in the world out of thousands of submissions.

This wasn’t luck. It was a result of careful positioning, deep narrative strategy, and a relentless obsession with modular architecture as a cultural product.

🚀 Idea at a Glance

Title: Modular ERP System with Unified Login for Growing Startups
Score: $489,615
Global Rank: #17
Core Stack: Laravel 12, Keycloak SSO, Tailwind, MySQL, Modular Architecture
Main Philosophy:

Apple sells lifestyle through iPhone.
We sell worldbuilding and creative-tech culture through system architecture.

🧩 My Building Blocks

✅ 1. Customer Pain Points

I identified common operational pain experienced by startups, studios, and agencies:

Scattered toolsets and login chaos
Lack of DevOps or backend bandwidth
Compliance headaches and fragmented user management
Inability to scale ops without hiring engineers

I reframed these not as technical issues, but as barriers to creative scale.

✅ 2. Revenue Model

I structured a dual-path monetization model:

Modular Licensing:
One-time $299/module (e.g. HRM, Auth, Finance) — full source code and ownership.
Hosted Subscriptions:
$30/month/module — fully managed hosting + updates + audit logging.
White-Label Options:
From $499/project — aimed at creative/web agencies with optional custom integrations ($1,500–$7,500).

✅ 3. Product Differentiation

Unlike enterprise SaaS locked in B2B formality, Reltroner is:

A creative-tech studio in disguise
ERP that tells a story — part infrastructure, part worldbuilding
Minimalist, modular, and emotionally resonant with indie devs, agencies, and startup founders
Built solo from scratch — no boilerplates, no frameworks overkill

✅ 4. Organic & Paid Channels

Organic

Community posts (Indie Hackers, Dev.to, Discords)
Long-form deep dives on reltroner.com
Content that blends architecture, story, and aesthetics

Paid

Cold outreach via Crunchbase/AngelList
Strategic white-label partner targeting (creative tech studios)

✅ 5. Viral Loop Strategy

Free trial users can:

Invite collaborators
Generate reports and dashboards with “Powered by Reltroner”
Act as silent ambassadors to creative partners and studio clients

💥 Key Learnings

✅ What Worked

Selling culture, not just code
Synergizing modular ERP with worldbuilding narrative
Treating architecture as both product and identity

🛠️ What I’ll Improve

Add interactive demo / video
Clarify positioning with visual metaphors
Expand creative integrations (like Castella UI kits)

📈 Metrics Breakdown (from Indie Hackers)

🔹 Total Score 💰 $489,615

🔹 Global Rank 🏆 #17

🔹 Synergy Multiplier (Product) 🔁 24×

🔹 Customer Problem Card 📉 $57,600

🔹 Product & Solution 🧩 $52,800

🔹 Product Differentiation 🌟 $21,600

🔹 Licensing Model (avg) 📜 $15,120

🔹 Freemium Strategy 🎁 $6,000

🔹 Viral Loop & Organic Channels 📢 $9,000–12,600

🔮 What’s Next?

✅ Hosting at hrm.reltroner.com with sso.reltroner.com
✅ Early beta invites opened (via reltroner.com)
⚙️ Building out CRM, Inventory, Dashboard modules
🎨 Continuing to develop Reltroner Studio as a solo-friendly software universe

HRM.Reltroner — The Modular Infrastructure for Scaling Startups

“While other tools audit your homepage, we power your entire operation.”

🧠 Problem

Most startups rely on generic tools that don’t adapt as their teams grow.

Static HR platforms lack customization
Expensive ERP systems overkill for small teams
Startups outgrow spreadsheet-based systems fast
Founders lose productivity reinventing basic workflows

💡 Our Solution

HRM.Reltroner.com is a modular HR and operations system that grows with your startup.

✅ Employee, task, department, payroll, and presence management
✅ Modular architecture — scale only what you need
✅ Custom module requests for startup-specific workflows
✅ Clean UI, lightweight deployment, easy onboarding

🚀 Product Highlights

100% solo-built using Laravel 12 + Tailwind + MySQL
Free tier supports up to 10 rows of data
Premium unlocks larger storage + module customization
Integrates with SSO via sso.reltroner.com for secure access

🧩 Business Model

🟢 Free Tier

Features: Core modules, up to 10 data rows
Target Users: Indie teams, MVPs

🟡 Pro Tier

Features: More than 10 data rows, priority support
Target Users: Growing startups

🔴 Custom Plan

Features: Bespoke module development tailored to your needs
Target Users: Creative studios, B2B agencies

🎯 Market Differentiation

Unlike tools like WebScore360 (single-use insight tools), Reltroner HRM:

Powers daily team operations
Supports layered monetization (SaaS + service)
Is extensible for creative-tech ecosystems
Offers high-value customization for scaling ops

🛠 Tech Stack

Laravel 12 (backend logic)
Tailwind CSS (UI)
Inertia.js + Vue (coming soon)
MariaDB (data integrity)
Keycloak SSO integration (security-first)

🌐 Live Now

Dashboard: https://hrm.reltroner.com
💻 github.com/Reltroner/reltroner-hr-app.git
Blog & Recruitment Portal: https://www.reltroner.com/blog/for-recruiters

🧠 Vision

To be the Notion + Odoo for the creative tech world.
To empower studios, micro-enterprises, and digital founders to operate like enterprises — without the bloat.

🏆 We Just Hit #17 on the Global Indie Hackers Leaderboard

— by Rei Reltroner, Founder of Reltroner Studio

Today, I'm proud to share that Reltroner Studio has officially entered the Top 20 global startup ideas on Indie Hackers, ranking at #17 out of thousands of submissions worldwide.

💡 Our idea: A modular ERP system with unified login for growing startups
💼 Our mission: Deliver enterprise-grade infrastructure disguised as a creative studio
🔥 Total Score: $489,615
🧠 Synergy Multiplier on Product Card: 24×

🎯 Why This Matters

While many startups aim to solve problems with tools, Reltroner Studio goes a layer deeper—we sell worldbuilding and creative industry philosophy through system architecture.

Just like Apple sells lifestyle through iPhones,

We sell operational identity and cultural infrastructure through ERP.

This isn't just about business software. It’s about redefining how modern teams operate—with elegance, autonomy, and modular scale.

💡 What Makes Us Different

Not just SaaS. Reltroner is a creative-tech hybrid, designed for ambitious teams who care about culture as much as code.
Built for creators and agencies. We empower design-led firms, solo makers, and scaling startups to own their own infrastructure without a DevOps army.
Fully modular. Pick your stack: Auth, HR, Payroll, Finance — all plug-and-play.

We're not trying to be SAP.
We're building a minimalist, narratively-driven ERP for the modern builder.

📈 The Climb from #800 to #17

We started far from the top — ranking around #800 just a few weeks ago.

But through relentless refinement, structured synergy between revenue model, channel strategy, product vision, and philosophical positioning, we rose quickly — and authentically.

No ads.
No marketing team.
Just systems, story, and shipping.

🙌 Final Thoughts

You don’t need VC backing or a CS degree to build something meaningful.
You just need:

A real problem
Real empathy for users
A system you believe in
And the guts to ship, validate, and repeat.

Let Astralis light the unknown. 🌌
— Rei Reltroner

📬 Want to follow the journey? DM me on Indie Hackers or reach out via reltroner.com